Bubly Bounce comes in fusion flavors like citrus cherry and blood orange grapefruit, and follows a previous collaboration of flavors with SodaStream, which also starred Bublé. PepsiCo’s newest product fills many voids as it presents a healthier alternative to coffee, soda, or coffee-soda, a hybrid beverage making the rounds recently.
By taking swift, incremental measures in optimizing its assortment and its on-platform search spend, the brand was able to address these declines and reclaim an average rank of #24 in July 2020. For Gifted brand Bubly, this meant experiencing volatility in its Amazon performance in Q2 as its average rank in the Sparkling Waters Best Seller category dropped 27% (from #26 in January to #33 in April). Although financially rewarding at first, these major swings upended assumptions about consumers’ replenishment rate, the balance of supply and demand, and brand preferences. As consumer behavior shifted toward stockpiling groceries in March and as cooking and baking interests spiked during the pandemic, online food and beverage sales in April 2020 grew 37%, versus March 2020, according to Gartner’s insight report on the industry. But being a healthy drink depends on the caffeine content, which brings us to the next big question. If you’re trying to avoid this, read the label Healthy is a relative term but, with the simpler formula, caffeinated water is healthier than sugar-free Red Bull (for example). Over the course of the pandemic, however, consumer shopping preferences, brand choices, and content consumption have evolved. Some caffeinated water does have artificial ingredients. Consumers’ early responses to the crisis resulted in unprecedented demand across most categories in the food and beverages industry.
#Caffeinated water series#
We’re hoping we’ve created a game changer in the beverage space.It’s no secret that the COVID-19 pandemic presented a series of slippery situations for the food and beverages industry. So far, everyone's reporting that they can really feel the caffeine and have better energy. “It’s low enough they could still have other caffeine products if they want. For reference, a typical eight-ounce serving of coffee usually has about 95 milligrams of caffeine, which can of course. “It just tastes like a really high quality bottle of water, with a low enough dose of caffeine that people don't have to be worried about drinking too much of it in a day,” he said. The water, called Water Joe, includes 120 milligrams of caffeine per bottle. Because it’s mostly just water, there are also zero calories. People like that they can stay hydrated and feel energized all from one product, Allison said. “We wanted to have a name and a brand that made the product more approachable for more people, making it apparent what it is, and Curly’s really does that for us.”Įarly feedback about Curly’s has been positive. Find LIMITLESS Caffeinated Watermelon Sparkling Water 8 Pk at Whole Foods Market. “I jokingly said, ’Let's call it Curly's Caffeine Water’ because (Curly) was my name in college, and Nate’s eyes lit up and he said, ’That's it,’” Allison said. > RELATED: Bubbling up: Austin brands quench thirst for sparkling water options It took a couple of weeks to brainstorm a new one - but once they did, it clicked. Originally, the caffeinated water had been branded as Push, but after realizing that name had already been taken by a New Jersey-based beverage company, Allison and Pruitt had to go back to the drawing board. Participating in the contest, which looks for locally owned merchandise to add to store shelves, was pivotal in getting Curly’s to take off so quickly, Allison said. It has launched at more than 250 H-E-B stores across the state this week, after Curly’s was named a finalist for the chain’s Quest for Texas Best competition in 2019. There are also electrolytes in the bottled water, for extra benefit. The caffeine is added after it’s extracted from organic coffee beans. Curly’s has 20 mg of caffeine, far less than the typical cup of coffee (which clocks in at about 80 mg) but enough to give you a good kick of energy, according to Allison.
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